WhatsApp Bharat Yatra: WhatsApp has introduced WhatsApp Bharat Yatra, an unprecedented nationwide initiative designed to offer in-person training to small enterprises on effectively utilizing the platform to enhance their growth and customer engagement.
A mobile bus will tour the Delhi-NCR region
According to a press release from WhatsApp, this initiative will feature a mobile bus that will tour the Delhi-NCR region, stopping at bustling markets such as Laxmi Nagar, Rajouri Garden, and Nehru Place to provide tailored training sessions at the grassroots level.
The mobile bus journey will extend to key business hubs in Gurugram, Haryana, and Noida, Uttar Pradesh, as well as other cities including Agra, Lucknow, Indore in Madhya Pradesh, and Ahmedabad in Gujarat. Notable locations in Gurugram and Noida that will be included in the tour are Sapphire Mall and Atta Market. The messaging platform indicated that through engaging demonstrations, businesses will acquire knowledge on establishing a WhatsApp business profile, developing a catalogue, and crafting effective advertisements to enhance sales and customer interaction.
Meta-owned messaging platform WhatsApp has launched a nationwide initiative, WhatsApp Bharat Yatra, to provide in-person training to small businesses on leveraging the app’s tools for digital growth and business success.#META #WhatsApp pic.twitter.com/F2Q5RFGArF
— Icons of India (@ICONSIndiaIN) December 11, 2024
Ravi Garg, Director of Business Messaging at Meta India, remarked, “Small businesses are the backbone of India’s economy. With the right digital tools, small businesses can drive India’s digital transformation. WhatsApp Bharat Yatra is our way of supporting these businesses with the skills they need to thrive in the digital age.”