The growing popularity of SUVs in India has brought about a big change in the automobile sector. Due to this, Mahindra has overtaken Hyundai to become the second largest SUV segment in the Passenger Vehicle (PV) segment. Mahindra’s strong SUV lineup and increasing demand have brought the company to this position.

The secret of Mahindra’s success

Mahindra’s SUVs like XUV700, Scorpio-N, Thar and XUV300 are very popular among Indian customers. Mahindra’s vehicles are selling fast due to strong features, off-roading capability and powerful performance. Apart from this, the company’s new electric SUV XUV400 EV has also made a great entry in the market.

How Mahindra got ahead of Hyundai

According to recently released data, Mahindra has overtaken Hyundai in the beginning of 2024. Hyundai, which was in second place for a long time, has now come to third place. Mahindra’s SUV-focused strategy and strong marketing led to a big jump in its sales. Hyundai vehicles like Creta and Venue are quite popular, but they have fallen a bit weak in front of Mahindra’s new SUVs.

Mahindra and Hyundai sales comparison

  • Mahindra 40,000+ units
  • Hyundai 38,000+ units

Mahindra has capitalised on the strong demand for SUVs and has also increased its production capacity, allowing it to overtake Hyundai.

Mahindra’s SUV lineup

  • XUV700 – Equipped with premium features and ADAS, one of the best SUVs in the segment.
  • Scorpio-N – Strong road presence and off-roading capability.
  • Thar – Best choice for adventure lovers, with 4×4 option.
  • XUV400 EV – Growing hold in the electric market, range of 456 KM.
  • Bolero – First choice of rural market, strong build quality.

Mahindra’s future strategy

Mahindra is now preparing to bring more new SUVs. By 2025, the company is going to launch electric SUVs like XUV.e8 and BE.05. Along with this, the company is also focusing on reducing the delivery time by increasing the production capacity. Hyundai will now have to make new changes in its portfolio so that it can compete with Mahindra.

Mahindra’s growth has been great, but Hyundai can also make a comeback with new vehicles. However, at present Mahindra is becoming the first choice of Indian customers. Due to powerful SUVs and aggressive strategy, the company can remain strong in the coming times as well.