There is a tremendous stir in the world of electric scooters. Two companies have launched such great scooters, whose features have made customers crazy. Not only this, their strong features and attractive prices have forced even giants like Ola to think. If you are also planning to buy a new electric scooter, then definitely check out the latest offers of these companies, because they promise to win your heart.
Fluctuations in electric two-wheeler sales
The popularity of electric two-wheelers is increasing rapidly, but the performance of every month is not the same. November 2024 is an example of this when six of the top 10 companies faced a decline in sales.
While October was great for many companies, the November sales surprised everyone. During this period, many big names including Ola Electric were seen facing monthly and annual declines.
Challenging position of Ola Electric
Ola Electric, which has been maintaining the number 1 position in this sector for some time, appeared to be in trouble in November 2024. This month Ola sold only 29,204 electric scooters, which is a decline of 30% monthly and 3% year-on-year.
Companies like TVS and Bajaj are giving tough competition to Ola, due to which its market position seems to be weakening. This is a sign for Ola that it will have to further improve its products and services so that it can retain its top position.
Stronghold of TVS and Bajaj
TVS Motor Company sold 27,007 scooters in November, which is an increase of 10% monthly and 41% year-on-year. This performance reflects the growing popularity of TVS. At the same time, Bajaj Auto sold 26,203 scooters in November.
Despite a 7% monthly decline, Bajaj’s Chetak electric scooter registered a spectacular growth of 121% year-on-year. Both these companies are strengthening their hold by providing better technology and services to their customers.
Future of the market and strategy of companies
The November figures show that competition is increasing in the electric two-wheeler market. Companies have to constantly upgrade their products and work keeping in mind the needs of the customers.
The competition continues between brands like Ola, TVS, and Bajaj, and it will be interesting to see which company succeeds in winning the hearts of customers in the coming months.