Rajdoot Bike: The sound of ‘phat-phat’ is such that the whole locality resonates… the look is such that it creates the image of a ‘macho man’. With the white smoke flying from the exhaust, people became crazy about this bike. The one who used to ride it, considered himself no less than a king. When it entered India in the year 1983, no one expected that it would become so popular among the people. Just like its name, it became the real king of the road.
How did the ‘Rajdoot’ motorcycle enter
Yezdi bike came to India in the year 1961. People liked this bike very much, but in terms of price, it was not fitting in India. People were looking for an affordable and fuel efficient bike, which was fulfilled by Rajdoot in the year 1983. When this bike passed through the road making a loud sound of ‘phat-phat’ and blowing smoke, there was hardly anyone who did not look back at it. As soon as it came to India, this bike made a place in the hearts of the people. The craze of Rajdoot grew so much that this motorcycle made its customer base in the name of brands like Royal Enfield.
Rajdoot’s magic worked in India
Escorts of India and Yamaha of Japan together launched Rajdoot in India in the year 1983. The classic model Rajdoot GTS 175 created a stir as soon as it came to India. This bike with a strong look and great speed won the title of India’s first performance based bike as soon as it came to the market. There is an interesting story behind Rajdoot’s arrival in India. It is said that when Germany lost the Second World War, as compensation, it had to license the design of RT-125 to other countries. India was also included in this and that is why it entered India.
Rajdoot got support from Bollywood
The Rajdoot was well liked by the customers due to its style and stability, low price and low maintenance. In a few days it became a status symbol. Those who rode Rajdoot considered themselves no less than kings. But it is said that everyone has to face downfall. Same happened with Rajdoot.
After the introduction of Enfield Silver Plus, moped and Kinetic Spark, Rajdoot started losing its shine. The company sensed this danger and immediately turned to Bollywood. They did advertisements with superstar Dharmendra. Their tagline ‘Shaandaar Sawaari, Jaandaar Sawaari’ became a hit.