The Life Insurance Corporation of India (LIC), which is government-owned, has rolled out a new digital marketing platform. This marks the first step in their initiative to boost digitalization within the company. The new platform aims to simplify insurance processes for everyday people and enhance LIC’s reputation in the insurance industry. It will offer personalized customer interactions and bolster LIC’s efforts in digital insurance innovation.
LIC mentioned that this launch is just the beginning of expanding their global footprint in the insurance market. LIC’s Managing Director and CEO, Siddharth Mohanty, stated that the introduction of the MarTech platform represents a significant move towards digital transformation. With this platform, policyholders will find it easier to connect with their agents.
LIC is set to lead in digital insurance
Mohanty emphasized that MarTech is more than just a tech upgrade; it’s a strategic shift that positions LIC as a frontrunner in digital insurance innovation. He noted that Project DIVE reflects their forward-thinking vision. Looking ahead, LIC aims to take charge of the digital insurance landscape.
Advantages of Marketing Technology
The MarTech platform will enhance the connection between policyholders and agents. It will enable hyper-personalized, multi-channel marketing, ensuring that all policyholders receive comprehensive information about their policies.
The company stated that this MarTech platform is part of the initial phase of Project DIVE. Moving forward, LIC plans to introduce more digital features to solidify its standing in the global insurance arena.