Due to the new rules, there may be a problem in getting OTP SMS from banks, and e-commerce. Telecom operators in India have raised concerns about the new rules of the Telecom Regulatory Authority of India (TRAI), which are going to be implemented from November 1.
According to this rule, it will be mandatory to trace transaction and service SMS coming from banks, e-commerce platforms, and other financial institutions, which was previously exempted. If there is any interruption in any message, then that message will be filtered.
There may be a problem in delivering OTP and important messages
Telecom companies have said that many key institutions (PEs) and telemarketers are not yet ready to comply with these rules, which may hinder the delivery of OTP and other important messages.
The Cellular Operators Association of India (COAI) has informed TRAI about the issue and has appealed to extend the date for implementation of this new rule.
This association includes telecom companies like Jio, Airtel, and Voda-Idea. TRAI has directed that telecom companies will not allow the delivery of messages that cannot be traced.
Telemarketers and PEs’ preparations incomplete
According to the report, telecom operators have reported that telemarketers and PEs have not yet started implementing the necessary technical solutions. In such a situation, messages containing OTP and other important information will not be able to reach people.
There are billions of commercial messages every day
It is believed that about 1.5 to 1.7 billion commercial messages are sent every day in India, so due to these rules, the delivery of messages may take a lot of time or they may arrive late.
Telecom companies have suggested that these rules should be implemented in ‘logger mode’ from November 1 so that if any wrong signal is sent, it can be noted and appropriate action can be taken.
The industry has promised that the delivery of advertising volume will be brought in ‘blocking mode’ by December 1.