Success Story: Upon receiving a bouquet of flowers, what actions might you take? It is likely that you would dispose of it after a few days, if not immediately. Now, consider the emotions you would experience if you were presented with an edible bouquet. A mother and daughter team is creating such delightful edible arrangements. Numerous Bollywood celebrities have become their clients.
An inspiring story from Mumbai
Shrinal and Rupal Badiyani, based in Mumbai, specialize in crafting bouquets made from cupcakes. These creations are designed to resemble genuine floral arrangements, incorporating only a minimal number of actual flowers.
The journey so far
Rupal, aged 58, recounts that the venture began as a playful activity between her and her daughter. With over thirty years of experience in an event decor production company, Rupal initially experimented with this concept on a small scale in their home kitchen. As the creations gained popularity, Rupal and her 31-year-old daughter Shrinal officially launched their business, Baked Bouquets, in 2019. In the beginning, they managed all aspects of baking, packaging, and delivery themselves.
Shrinal notes that they conducted numerous experiments during their early days, learning from both successes and failures. Eventually, they mastered the art of crafting cupcakes that closely resemble real flowers. Today, their business has expanded across various locations in Mumbai, with multiple kitchens dedicated to producing these floral-inspired cupcakes.
Shrinal emphasizes that they personally handle deliveries throughout Mumbai, as they believe the delicate nature of their bouquets necessitates careful handling that third-party delivery services may not provide. Their team oversees everything from packaging to direct delivery to customers’ doorsteps.
Celebrities also placed orders
The duo has attracted a notable clientele, including Bollywood stars such as Neha Dhupia, Sonam Kapoor, Nusrat Bharucha, and Aditi Rao Hydari, which has significantly enhanced their brand’s visibility. This mother-daughter partnership is thriving financially through their innovative business.