Swedish premium two wheeler manufacturer Husqvarna has launched its bikes in India in collaboration with Bajaj.
Husqvarna produces and distributes its bikes with the help of Bajaj.
While Bajaj has made KTM a popular brand in India, Husqvarna is still struggling.
Its bikes which come with amazing design and features are not able to attract the customers.
Recently, the company launched its two new bikes – Husqvarna Svartpilen 401 and Husqvarna Vitpilen 250, which are quite powerful.
Their prices are also not that high, being ₹2.92 lakh and ₹2.15 lakh (ex-showroom) respectively.
This bike with 400cc engine is available for less than ₹ 3 lakh, which can be a good option for speed lovers.
Husqvarna Svartpilen 401: Great design and features
Great design and features are seen in Husqvarna Svartpilen 401 and Vitpilen 250.
Seat height, ground clearance, tank capacity and cornering dynamics have been improved in this new generation of bikes.
It gives you a more comfortable ride than before.
strong engine
These bikes have a 399cc engine which generates power up to 45hp.
The company has used high quality parts in making it.
It has Bosch’s dual channel ABS and 5 inch TFT display which shows all the information of the bike.
New colors and attractive designs
Available in new colors, these bikes have 17 inch spoke wheels.
All this makes the new bike extremely beautiful.
Fewer customers: what is the reason?
Husqvarna’s bikes have powerful engines, great design and modern features, yet less customers are buying them.
Some possible reasons for this could be:
Lack of brand awareness: Husqvarna is still a new brand in India and not much is known about its bikes.
High price: Husqvarna bikes are expensive and many competing bikes are available for less.
Lack of service centers: Husqvarna has less number of service centers in India, due to which customers may face problems in getting their bikes repaired and maintained.
Market Competition: The motorcycle market in India is extremely competitive and Husqvarna is facing tough competition from many popular brands.
The Husqvarna Svartpilen 401 is a great bike, but it is not able to reach its full potential due to low customer base.
