WHATSAPP BIG UPDATE: Facebook-owned Meta company has decided to implement a new rule for WhatsApp. Under this new rule, from June 1, 2024, sending international messages on WhatsApp will attract a fee of Rs 2.30 per message. This rule will be applicable in both India and Indonesia.
Business will be affected
This new rule will have the biggest impact on big companies and businesses, which send messages to customers through WhatsApp.
The communication budgets of companies like Amazon, Google, and Microsoft will increase significantly. Earlier, sending verification OTP from WhatsApp was cheaper, but now more charges will have to be paid for this too.
WhatsApp’s earnings will increase
This new rule will increase WhatsApp’s earnings significantly. According to the Economic Times of India report, the price of international messages has increased almost 20 times from before. Earlier WhatsApp used to charge 0.11 paise per SMS for international SMS, but now this fee has increased to Rs 2.30 per SMS.
Will not affect common people
However, this new rule will not have any effect on common WhatsApp users. They will be able to use WhatsApp for free as before. This rule will apply only to business messages and international messages.
Possible changes in the future
Although Meta Company has not yet announced any plan to apply this new rule to all WhatsApp users, it may happen in the future. If this happens, it may also affect the pockets of common people.
This new rule of WhatsApp is a big blow to businesses and big companies, as it will significantly increase their communication expenses. However, it will not have any effect on common users, but there is a possibility of further changes by Meta Company in the future.
