Vivo may launch a new sub-brand in the new year, reportedly named Jovi. According to reports, this brand name has been found in the database of three upcoming smartphones. All three smartphones are expected to launch under the Jovi brand. However, these devices may not be entirely new models. In this article, we will provide you with complete details about this development.
The company may launch the new smartphones as rebranded versions. Vivo’s sub-brand Jovi has been registered in the GSMA database. Let’s take a look at some key details about this brand.
Meet Vivo’s New Sub-Brand Jovi
According to Smartpix, the company plans to launch three new smartphones under the Jovi brand: Jovi V50, Jovi V50 Lite 5G, and Jovi Y39 5G. The model numbers for these devices are V2427, V2440, and V2444, respectively. Among these, the V2427 and V2440 are reported to be rebranded versions of Vivo V50 and Vivo V50 Lite 5G.
Vivo may introduce a new sub-brand for smartphones next year called Jovi. Here’s what we know so far about it: https://t.co/rqwWOLsz0I
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The Jovi Y39 5G, however, is expected to be a mid-range or budget device. It is believed that Vivo aims to target young users through this new brand, focusing on AI and other advanced technologies for promotion.
Vivo Already Has a Sub-Brand iQOO
Although Vivo already has a well-known sub-brand, iQOO, it has made a significant mark with its impressive smartphones like the iQOO Z7 Pro and Z7s, among others. iQOO is particularly famous for its gaming performance. The brand has also established itself by participating as a brand ambassador in PUBG and Free Fire events, showcasing its focus on gaming gameplay.
When Will the Phone Be Launched?
Vivo is a part of BBK Electronics Corporation, which also owns brands like OnePlus, iQOO, Oppo, imoo, and Realme. Through the Jovi brand, Vivo aims to compete with Xiaomi’s Redmi and Poco brands in China.
However, registering a smartphone in the GSMA database is only an initial step and does not guarantee the brand’s launch. If Vivo decides to launch the Jovi brand, there is no information yet about the specific markets it will target. It is anticipated that the company may introduce this brand in the new year.
