You’ve probably heard about the properties of purifying masks, but did you know that one ingredient in particular has quickly become a must-have ingredient in cleansers and face masks? *Activated charcoal* is more than just a passing fad in skincare products. It works wonders to improve your complexion and create healthy, glowing skin. But what exactly makes it so effective and how can you incorporate it into your daily skincare routine?

How it works

Activated charcoal is the result of a heating process to very high temperatures. *The benefits of activated charcoal* come from charcoal’s amazing ability to absorb impurities and toxins – up to a thousand times more than its own mass. It is also good at attracting even the smallest particles of dirt in your skin, unclogging your pores. Together with the right formula, you can easily wash away all your impurities. An effective skincare formula also preserves your skin’s natural oil balance. This is especially important for city dwellers, as skin has to deal with pollution and makeup, which quickly leads to clogged pores, which in turn can cause excess sebum buildup and blackheads.

How to incorporate activated charcoal into your daily skincare routine
To really benefit from this powerful ingredient, reach for a product that contains *activated charcoal* in its formula. One of the most effective products is the charcoal face mask. Leave it on your face for around 15 minutes, thoroughly soaking into your pores. It literally sucks up the excess sebum that causes clogged pores and pimples, leaving behind clean, healthier looking skin.

How to apply it?
As with any face mask or cleanser, activated charcoal masks should be used after your normal cleansing routine. Wash and dry your face before generously applying specially designed masks like the Pure Active 3 In 1 Charcoal Mask. Leave it on for around 15 minutes, then remove with warm water. And as always, be gentle when rinsing and drying. For a refreshing change, try sheet masks like Garnier Charcoal and Black Algae Hydrating Facial Sheet Mask to cleanse, soothe and smooth your skin in just 15 minutes.

Now what? 
Before you go to sleep, apply a simple moisturizer to rehydrate your skin and pores. You want to avoid formulas that are too oily, and if you have oily or combination skin, using the Pure Active Mask with a gentle moisturizer means you can target spots and wrinkles at the same time.

If you feel overwhelmed by the huge number of beauty products containing charcoal, you can use a multi-purpose product like Garnier Pure Active Skin Clear 3 In 1 Charcoal Anti-Blackhead Cleanser/Scrub/Mask. It cleanses, exfoliates, reduces shine and leaves your skin looking healthy and smooth. So what are you waiting for? Try charcoal products and see for yourself how much healthier and clearer your skin looks afterwards!